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I have been interested in watching the media blitz for earth day and have been reading some of the quips and comments on the Treehugger web page.
Here is a little question I found interesting :)!
"The US's Earth Day (22 April 2008) now include unlikely champions such as JCPenney. Banana Republic, Macy's, Clorox, and even NBC's The Biggest Loser. While you can put no price on raising awareness, one question remains: Does turning Earth Day into a marketing blitz promote the cause or contribute to green fatigue? We ask the question: Is Earth Day the New Christmas?."
The week before Treehugger let us know about "hang out day" ( April 19th) Hang out day was about getting a cloths line and hanging out to dry instead of using energy to dry our clothing. funnily enough I was just thinking about getting a clothes line put up in the back yard. I love using solar and wind power to dry my clothes and there is an extra added bonus of air fresh laundry!